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Stop Googling things, says Google
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Google has issued letters to media organisations asking them to refrain from using its name as a verb. In order to "protect its trademark", and prevent it becoming a generic term, the search firm has sent letters to publishers advising them on its proper use.
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The article goes on to say that Google have (helpfully) included "correct usage" of the word/name/term google.
Google's letter includes helpful examples of appropriate and inappropriate use of the company's trademark.
For example: 'I used Google to check out that guy I met at the party' is fine, but 'I googled that hottie' is not.
Similarly, it's OK to say: 'He ego-surfs on Google to see if he's listed in the results' but not 'He googles himself.'
The key distinction is whether Google is used to describe searching in a general, non-specific sense.
I don't know about you, but if I were Google I'd be glad I was where I was and that the "sun is shining on me as much as it is" and I would not be trying to tell people what they can and can't say. On this subject the horse has long since fled the stable, "googling" or "to google" has already entered the common language.sal Full Story |
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