Mozilla a peer-to-peer marketing pioneer

Posted by grouch on Aug 5, 2006 8:14 PM EDT
SearchCRM.com; By Elizabeth Glagowski 		Mail this story
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You could say Mozilla is one of the first peer-to-peer success stories of the Internet age. Pioneers of open-source development, its Internet products, like the Firefox browser and Thunderbird email utility, were created and are still being enhanced by a dedicated community of users. So it was natural for the company to extend the community concept into marketing.

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