Ballmer: IBM in the crosshairs

Posted by grouch on Mar 17, 2006 9:41 PM EDT
ZDNet; By Martin LaMonica
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The company has for years marketed its products to the tech elite within big companies. Now Microsoft is making concerted effort to speak the language of top executives.

[All this time I thought they avoided the "tech elite" to get the CEO to buy the latest viral-ware for the trickle-down effect]

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