Helping IT to work with marketing using Extended DISC
The division between IT workers and marketing and sales staff is so notorious that it is a regular source of humor for comics ranging from Dilbert to General Protection Fault. According to Markku Kauppinen, president of the North American Extended DISC franchise, the division reflects widespread differences in behavioral styles between the two group. However, by learning how to accommodate these differences and watching their own behavioral tendencies, IT employees can learn to complement the marketing staff and develop a truly effective team.
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