What's Intel up to with VIIV?

At the beginning of his CES keynote, where I'm sitting now, Intel CEO Paul Otellini said"We expect a wifi connection at the coffee shop, and we're disappointed when we dont get it." Well, the same goes for the CEO keynotes at trade shows. And there's no wi-fi here. But I have a bluetooth bridge to the net through my cell phone, so these are my public notes about the keynote, live— or as close as my typing can get to it.