Why UserFriendly went private again
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For many in the computer industry, the UserFriendly comic strip is the first Web page they open in the morning. However, only its most loyal readers are aware that, over the past five years, the company behind the cartoon has wandered into the public equity market, only to return to the status of a private company. Recently, I talked about this journey with JD Frazer, the creator of the strip, and David Barton, vice president of UserFriendly.org. Their account is a practical lesson in the difficulties involved in such business maneuvers -- to say nothing of a testimony to their collective ability to keep their business, ethics, and audience intact.
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