Firefox users ignore online ads, report says
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Internet Explorer users are at least four times as likely to click on Web ads than Firefox users, a German advertising technology company said last week. The company, Adtech, found that during October and November, only 0.11 percent of Firefox users ever clicked on an ad, compared with around 0.5 percent of IE users. The percentage of IE users clicking on ads varied depending on which version of the browser was being used, the company said: from 0.44 percent of version 6.x users to 0.53 percent of version 5.5 users. The survey was based on 1,000 Web sites in Europe that use Adtech's ad server.
[Ed: The interesting story here is the reasoning behind the differences. Oh, and watch out for those pop-up ads that redirect you to a malicious site! - dcparris]
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