CMS Direct Minimizes the Elapsed Time of Its Predictive Analysis Application With the Selection of Syncsort's DMExpress

WOODCLIFF LAKE, N.J., Dec. 7 /PRNewswire/ -- Syncsort Incorporated is pleased to announce that CMS Direct, a leading provider of list processing, marketing, database, and list rental services, has selected Syncsort's DMExpress as its high-performance ETL solution. Running in UNIX, Windows, and Linux environments, DMExpress can speed processes like ETL, staging data for a data warehouse, and database loading by up to 75%.

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"When we started developing our predictive modeling application, we knew that processing large volumes of data would present a real challenge, so we searched for a proven ETL solution that could minimize the elapsed time," said Kevin Knaus, database administrator at CMS Direct. "After taking advantage of Syncsort's Proof-of-Concept program, we found that DMExpress improved our application's aggregation and sort times by 60% over the previous method. We then chose DMExpress because of its speed as well as its ETL functionality. We were also very impressed by the intuitiveness of the GUI and its ease of use, allowing us to quickly take advantage of DMExpress' very powerful data transformation capabilities. And as far as I'm concerned, nobody matches the level of Syncsort's technical support. "

"CMS Direct's selection of DMExpress reinforces over 35 years of research and development in high-performance software," said Dan Regan, Syncsort's executive vice president. "Our combination of patented algorithms, state-of- the-art parallel processing technology, and dynamic optimization allows DMExpress to achieve the maximum from their hardware." About DMExpress

DMExpress(TM) is the high-performance ETL software for UNIX, Windows and Linux environments. It extracts data at very high speed from any source database or flat file, applies any kind of record level transformation and/or field level transformation, and then loads the data into any target database or flat file. DMExpress will help a company meet the data management and performance challenges it faces in areas such as data warehousing, database and batch loads, delta processing, Web log processing, data mining, business intelligence, aggregation, data quality and cleansing, customer relationship management, BPM, EAI, SCM, OLTP systems, and more. DMExpress utilizes patented performance algorithms, state-of-the-art parallel processing technology, dynamic optimization and architecture exploitation to minimize the elapsed time of applications and minimize the computer resources needed to run those applications. About CMS Direct

CMS Direct, based in Minneapolis, Minn., is the powerful combination of two established direct marketing companies, Catalog Marketing Services and Prefer Network. By connecting buyers and sellers, CMS Direct leverages industry experience, information technology and consumer data to help clients grow their valuable customer base, target ideal prospects and optimize business processes. The company serves the multi-channel marketing needs of hundreds of catalog clients doing business nationwide and across many merchandise segments -- apparel, food, sporting goods, school, office, and industrial supplies, home decorating, and travel. From database and list rental needs, to mail file preparation and hygiene, printer services, modeling, market analysis, business strategy development, and e-commerce management, CMS Direct delivers across-the-board expertise to support any direct marketing initiatives. About Syncsort

Syncsort Incorporated is a leading developer of high-performance data management and data warehousing software for mainframe, UNIX, Windows and Linux environments. For more than 35 years, Syncsort has built a reputation for superior product performance and reliable technical support. An independent market research firm has named Syncsort as one of the top Data Warehouse 100 Vendors for seven years in a row. Over 95 percent of the Fortune 100 companies are Syncsort customers, and Syncsort's products are used in more than 50 countries to back up and protect data in distributed environments, speed data warehouse processing, and improve performance of data-intensive applications and processes. For more information, visit the Syncsort Web site at http://www.syncsort.com.