Closed silo challenges to an open web
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The growing trend of closed content silos—publishing platforms that require a login in order to view the content—is a step away from a more open web. As this trend continues, owners of closed silos will have even more control over published content and traffic that content drives. This is why content producers should also consider ways to publish content openly, and for their users to have the option to access content through their web browsers rather than being driven into closed ecosystems.
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