How Does Open Source Technology Affect Marketing?

Posted by dave on Sep 20, 2004 4:54 AM EDT
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Linux and other open source software are a major disruptive force in IT. Big industry players such as IBM and Novell have aligned their businesses behind open source, while Microsoft views it as a threat to its hegemony. New business models are being invented and reinvented daily as companies new and old try to figure out how they make money when core elements of the software stack are free.

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