How Microsoft’s ‘Mad Men’ Are Working Overtime
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Another thing the Mad guys and dolls have been working on is getting tons of free publicity through news articles placed on content hungry news sites. Well, actually, this publicity isn’t exactly free, since Redmond spends big bucks advertising on most of these sites, which is something that must cross editors’ minds when deciding to go ahead and make important news out of what should be merely a product release.
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