Open-source Marketing

Posted by dave on Aug 23, 2004 11:18 AM EDT
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The open-source movement has taken the world by storm. Get ready for it to turn its sights on marketing and advertising. Marketing has long promised interactivity, but it's remained more myth than reality. Maybe we got it wrong. Perhaps what people want isn't click-and-branch "interactive" marketing. Perhaps what they want is creative freedom and control. Perhaps what they want is open-source marketing.

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