Should marketing professionals learn how to code?
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Elaine Marino says that she's a reformed "Ad-girl." Today, she's a still a marketer but has added developer to her skillset. Why?
While a Marketing Manager for a start-up built on .Net, she realized she couldn't help them if she couldn't understand them. She was left out of the conversation. So, she picked up coding. Specifically, Ruby on Rails. By adding coding to her skillset, her passion changed and thus, so did the course of her professional career. She started LadyCoders Productions, a job that combines her coding skills with her marketing communications, event planning, and project management skills.
Elaine tells me in this interview why some marketers should learn to code. Should you?
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