Stealth marketing: Microsoft paying YouTubers for Xbox One mentions
|
|
The line between traditional, paid advertising and organic editorial content on the Internet can sometimes be hazy. A recent stealth promotional campaign between Microsoft and Machinima highlights just how hazy that line has become, and how behind-the-scenes payments can drive ostensibly independent opinion-mongering on by users on services like YouTube.
|
|
Full Story |
This topic does not have any threads posted yet!
You cannot post until you login.
