Why do we share and what is the value?
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It's not news that popular media have undergone significant changes due to participatory digital platforms. We tweet. We connect. We comment. Above all, we share. And the ability to share media has become a need and expectation in networked culture. There are already all sorts of buzzwords swirling around this topic—viral media, memes, prosumers, attention economy, Web 2.0, etc.
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