The open source advantage: Executives learn how to stay competitive
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Let's say you're a big company in a competitive industry. One who innovates and succeeds by creating software. Not extending COTS, not adapting existing code. Generating fresh, new code, at your full expense. The value the company receives by investing in the creation of that software is competitive advantage, sometimes known as the profit-motive. You’re an executive at this company. Creating the software was your idea. You are responsible for the ROI calculations that got the whole thing off the ground.
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