Adventures in Self-Publishing: Understanding POD Business Models
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Last week I identified the different types of Print on Demand (POD) publishers that are active in the market today and provided tips on how to decide which type would best meet your needs. Before we go on to talk about how to select a specific publisher, it's worth pausing to look more deeply into what each type of POD publisher actually does, and how it makes its money.
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Why? Because knowing what a POD publisher wants to get out of your partnership makes it easier for you to pick one where your interests and theirs will most closely align. That's what you want, because if the POD publisher wins, then you will as well.
Let's start by differentiating the combined POD/distributors (i.e., Amazon, Google and Apple) from the rest of the POD publishers, and also how each of these three companies differs from the other. The full service POD publishers, you'll recall will do everything for you to get your book formatted, packaged in an attractive cover, and submitted to all of the major distribution outlets. For extra, they'll also edit, proofread and (to some extent) promote it. Full Story |
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