Apple's Galaxy Tab ban was best advertising ever - Samsung

Posted by jhansonxi on Dec 16, 2011 8:21 AM EDT
The Register; By Brid-Aine Parnell
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Ah, sweet revenge! After winning its court battle to lift the ban on the Galaxy Tab 10.1 in Australia, Samsung is making the most of the fondleslab injunction saga.

Samsung Australia's vice-president of telecommunications, Tyler McGee, told the Sydney Morning Herald that the case has turned the tablet into a household name in Oz.

"At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective"

Yet another example of the Streisand effect

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