Viral marketing: the truth behind the WWF format

Posted by theBeez on Dec 19, 2010 5:55 PM EDT
The Beez speaks; By Hans Bezemer 		Mail this story
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What really baffled me the last few weeks is why the WWF insisted on using their driver, although I demonstrated more than once that print-disabled PDF's can serve the same purpose. The driver does not just disable printing is also adds an extra page to the end of the document. They say it's there "just to inform the receiver", but I don't buy it.

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