Microsoft's mobile woes
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Microsoft's mobile strategy goes from bad to non-existent. Everyone knows mobile is the next-big-thing. Everyone except Microsoft, that is. The company which has dominated technology for decades has systematically moved over the course of the year from having a deeply flawed mobile strategy to having no strategy at all. Meantime Apple, which has a very aggressive mobile strategy, is snapping up customers left, right and centre. An example of Microsoft's so-called strategy is the Kin debacle. Earlier this week Microsoft confirmed that it was killing development of its Kin phones. That's just six weeks after it first launched the phone.
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Everyone knows mobile is the next-big-thing. Everyone except Microsoft, that is. Full Story |
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