The BlackBerry social-networking advantage

Posted by solrac on Mar 19, 2009 5:30 PM EDT
IBM/developerWorks; By Frank Albeson
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The most intriguing and powerful phenomenon in the digital age is the impact of social-networking applications on the consumer and business markets. Marketing professionals are changing how they interact with prospective clients, peer groups can easily form, and, as demonstrated in the fall of 2008, social networking can be part of a successful political campaign. Combined with the popularity and power of the BlackBerry platform, you have the makings of a dynamic combination. Part 3 of this "Create BlackBerry applications with open source tools" series explores how the BlackBerry is a great device for writing and deploying social-networking applications.

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