IBM and social networking
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Some time ago I had a long talk with an IBM’er about social networking. He said the first key to bringing social networking to business was a simple directory. We should all have our own page somewhere, whether as individuals, as members of a hierarchy, or as business entities. We need to be found, and have our expertise known. Then we need to use that directory to network with others. That’s a key idea behind Bluehouse, the service IBM launched in beta today.
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