Marketing magazine reviews the Red Hat road show

Posted by dave on Apr 15, 2004 10:43 AM EDT
MarketingSherpa.com (subscription)
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18 months ago, the Red Hat team did just that. Four staffers drove a souped-up RV across America, stopping in diners and coffee shops to meet casually with users of their technology who they'd emailed invites to along the way. The tour was such a success that the team decided to do it again for 2004.

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