Not bad, but...

Story: Official Ubuntu Advert at Its Awesome Best!Total Replies: 4
Author Content
bigg

Oct 27, 2010
11:44 AM EDT
A couple things jumped out at me.

First, it just says to grab a CD. It doesn't give any information about how one might do that. At a minimum, they should put 'www.ubuntu.com' on the screen. Much better would be to have a page devoted to showing newbies how to try it out (live CD, vmware, youtube demonstrations, etc.). showme.ubuntu.com would be good. This may have been a major oversight.

Second, they promote Canonical as the provider of services. I don't know how much that helps, as nobody has ever heard of Canonical. I've used Ubuntu for a long time (not full-time now, but I still use it) and I really don't know anything about Canonical. They would be better off to just say world-class professional support and consulting services are available, then introduce Canonical outside of the ad.

Finally, it didn't jump out at me, but they did at one point call Ubuntu a Linux-based operating system. Whatever you want to say about Linux and its reputation for being a geek's OS, Linux is a well known and trusted brand. They probably should mention the Linux foundation more, for example, "as with all Linux-based operating systems, you don't have to worry about viruses and malware".
Steven_Rosenber

Oct 27, 2010
1:28 PM EDT
I'll have to watch this. But a campaign about what a Linux distribution can do for the user — all that software, all those nearly automatic updates ... that's what nobody out there understands. And soon enough Apple and Microsoft will start releasing updating frameworks that don't just update their own software but anything you've installed on the box, and they'll have app stores (albeit with fewer free and more paid apps). Time is short for Ubuntu, Fedora or any other corner of the Linux world to make their case to the non-fanboy universe.

Remember when gOS was on that computer at Wal-Mart? Seems like a million years ago. (Never mind that gOS was slower that full-GNOME Ubuntu ...) Remember when Ubuntu's deal wtih Dell just started? Things were really going to happen. Talk about anticlimactic. The Eee PC netbook? It went from all Linux to no Linux pretty darn fast.

Ubuntu in particular is probably running better and on more hardware than it ever did. If they could work with Dell, or get more/better OEM deal(s) going for preloads with actual marketing to people who aren't current Ubuntu users, that would really be something.

As insiders, we've all probably had our moments over the past year about the direction and modus operandi of Ubuntu (roving buttons, reimagined default-application lists, talk of Open Core, Unity vs. GNOME Shell, etc.).

Going beyond the fanboy fan base — that's what I'm looking for.
azerthoth

Oct 27, 2010
6:50 PM EDT
Quoting:As insiders, we've all probably had our moments over the past year about the direction and modus operandi of Ubuntu (roving buttons, reimagined default-application lists, talk of Open Core, Unity vs. GNOME Shell, etc.).


That one little paragraph just triggered a minor epiphany. Doing IRC support pretty much 7 days a week there is one thing that I have gotten really used to seeing on my screen, some variation on "Well in Ubuntu ...". So now I have to wonder if my tinfoil hat is on a tad too tight, is there a reasonable chance that it is choice of design to make it as difficult to switch from Ubuntu to another distro as it is to move from windows to Linux?

Is the direction of design intentionally being directed at attempting to 'lock in' by the daunting task of having a re-learning curve for the new user? It's simple enough for those initiates who have arcane and archaic knowledge to slap a new WM/DE in place and move on, or get into the guts and reconfigure wholesale. The new user though? Who may only have a year or two of nothing but Ubuntu's modus operandi.

I'm not sure if I would prefer unintentional bumbling or devious design. However the more I think on it and balance it against experience, then add in the Unity interface. Negligent or nefarious, the end result seems the same.

*Then again I may need to change brands of tinfoil too*
herzeleid

Oct 27, 2010
11:39 PM EDT
Quoting: is there a reasonable chance that it is choice of design to make it as difficult to switch from Ubuntu to another distro as it is to move from windows to Linux?
There's one problem with that little theory: There is no barrier to entry into the market. for instance, I tried to get debian up and running on my laptop but couldn't get the broadcomm wireless to work for love nor money. Out of exasperation, I installed ubuntu and BAM, instant wireless connectivity. Now, if the debian developers wanted to look at how ubuntu made it work, and do the same thing, it's a win-win situation- because, unlike microsoft, linux vendors won't sue other linux vendors who implement the same functionality.
azerthoth

Oct 28, 2010
1:47 PM EDT
Apples and Potato's, OOB functionality is not the discussion, human interface to system is. I could use your comment in support of my point fairly easily, yet it would be disingenuous as it has little bearing in reality to human interfacing with system and more to do with system interfacing with peripherals.

The more I think on this the more I really hope that it is just a side effect of constant fumbling around in hopes of a paradigm shift. The other option being far more ominous.

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