No Vista promotion at all

Story: Vista advertising: Not selling Microsoft's valueTotal Replies: 3
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Sander_Marechal

Jan 13, 2008
10:35 PM EDT
It's an older story (feb '07) but a fun read nonetheless. What I do find funny are some of the CES 2008 reports that noticed Vista's total absence. Microsoft isn't marketing Vista anymore. At all. They're only promoting the "Windows" brand. Vista isn't even mentioned unless in combination with something else that MS pitches (such as other software or services). "Wow!" is dead and the Vista brand name is damaged goods. Even Microsoft realizes that now :-)
vainrveenr

Jan 14, 2008
12:10 PM EDT
Quoting:"Wow!" is dead and the Vista brand name is damaged goods. Even Microsoft realizes that now :-)
One of the obvious questions from this is How is Microsoft effectively trying to squash uptake of Open Source entities it has no direct stake in??

- If the top observation is verified and continues to occur, then Microsoft cannot outhype its own presumably "failing" cutting-edge product. Similarly, it cannot overhype its less current Windows versions (e.g., XP) and Office suites. - Microsoft could indeed develop and then hype its Nest Big Thing (or a subset of Microsoft's "software or services") to the detriment of Open Source initiatives. What comes to mind here is the hype for the next Internet Explorer to challenge uptake of Firefox. - Microsoft certainly continues its FUD and mudslinging at every chance it can get (as avidly commented upon by LXer contributors including this one!) One could even plausibly ascribe as generating FUD, certain well-defined and publicized court suits in the state of Texas, U.S., against several Open Source vendors on IP-related issues. - Microsoft certainly is attempting to control standards, as aptly demonstrated through the ongoing battle for uptake of its OOXML vs uptake of ODF. - Noted squash tactics that other thread commentators are free and most welcome to bring to the forefront below.

Such entities that Microsoft is actively trying to squash on the OS/distro side of things very likely include the commercial Red Hat and the less-commercial (or free/libre) Ubuntu Linux. Open Source entities that Microsoft are not as likely to directly squash for the time-being would easily be Novell/SuSE and Xandros Linux, following their infamous IP Patent-Protection deals.

As noted in previous posts, Microsoft obviously continues to be on the lookout for weaknesses it can possibly capitalize upon against Google and IBM.

gus3

Jan 14, 2008
8:09 PM EDT
Quoting:"Wow!" is dead and the Vista brand name is damaged goods. Even Microsoft realizes that now :-)
In other words, owners and end-users are tired of broken eye-candy. They just want the damn thing to work right.

Step 1: Insert bootable Linux CD.

Step 2: Reboot.
hkwint

Jan 15, 2008
2:53 PM EDT
Quoting:In other words, owners and end-users are tired of broken eye-candy.


The Wow!ners are the loosers it seems.

Quoting:How is Microsoft effectively trying to squash uptake of Open Source entities it has no direct stake in??


OS isn't their biggest thing to market anymore, reading the 'old' Ohio hearing documents. Platform are. Getting .NET on Linux as much as possible, and including as much of their 'proprietary' XML out there as possible. That XML is also serving as protocols between Windows components in the feature I read somewhere. Since they cannot compete on the OS/Office-market on price anymore, they're also aiming at their 'Windows-Live' products it seems. They're trying to move the bloat from the OS to Windows Live (because less people notice it over there and it's easier to keep up to date) it seems. Also, I noticed they failed at least at the portable-music front, and no success on the IPTV front yet either. Their effort to block the successor of DVD (in favour of net-content) by letting the HD war continue as long as possible also seems to fail, because I feel BD has won. They were also betting DRM could provide billions for them (all 'Hollywood content over the net' would supply roaming costs to Microsoft), and this also fails.

Hans advises: Change your stock-strategy from Sell to Dump.

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