Rethinking software licensing

Quoting:The increasing use of virtualization has blurred the lines between physical and virtual worlds, creating a new issue for buyers and sellers of computer software: Software licensing as we know it is dying--or already dead. Consider how software licensing has traditionally worked. If you bought Windows, you had the right to install and run that operating system on one computer. This model made it is easy to estimate how much to charge per instance so that customers could still afford it and vendors could build a solid business.

But what happens when that one "physical" computer is divided up into tens--or perhaps hundreds--of partitions?