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Google and the new punk era of IT
Google recently shocked the IT world by revealing that it actually builds its own servers, a strategy delivering economic advantage over its competitors, and leaving corporate IT departments in the dust. The technology press was full of the industry's reaction, chiding Google and reminding us that conventional wisdom is that traditional server companies like Dell, have the unbeatable advantages of economies of scale and manufacturing know-how. Turns out that thinking is plain wrong.
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