Timing release schedules to maximize publicity

Posted by dave on Feb 28, 2005 9:30 AM EDT
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Two or three times each year, Macintosh enthusiasts go nuts over Apple's new product launches, and the company rides a wave of publicity from the resulting media attention. Open source projects would do well to study how Apple orchestrates this, because publicity is the key to attracting new users -- and new users are the lifeblood of the development model.

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Only very partly true mvermeer 1 1,278 Mar 1, 2005 11:48 AM

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