Adventures in Self-Publishing: To Advertise or Not to Advertise?

One of the ongoing quandaries a self-published author faces is whether to dedicate part of her hard-earned cash to advertising. That’s a tough one, since advertising is rarely cheap, and may often fail to generate more in immediate profits than has been spent on the ads. True, advertising may also assist in brand-building, leading to greater sales at a later date, but any direct results in that regard are usually hard to detect, let alone measure.

So when does advertising pay off, and how can you tell if it did?

Full Story