Google Is Exploring an Alternative to Cookies for Ad Tracking

Posted by bob on Sep 21, 2013 4:55 PM EDT
New York Times; By Claire Cain Miller 		Mail this story
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Google, the biggest online advertising company, is considering a new way to help advertisers track people across the Web and consolidate its power in the industry. Google could create an anonymous identifier, tied to users of its Chrome browser on a specific device, that advertisers would use to target ads, according to a person briefed on the plan

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Simple solution caitlyn 19 2,122 Sep 27, 2013 9:49 PM

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