It's official: Microsoft-Yahoo ink 10-year search pact; Regulator scrum begins

Posted by vainrveenr on Jul 29, 2009 12:50 PM EDT
ZDNet; By Larry Dignan 		Mail this story
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Updated: Microsoft and Yahoo made it official on Wednesday. The two companies announced a 10-year pact where Microsoft will power Yahoo search. Yahoo also becomes the sales force for Microsoft’s premium properties. The companies said the search deal will accelerate innovation and bring more value to advertisers and Web users. Yahoo and Microsoft also get to focus on their core strengths. Yahoo CEO Carol Bartz says there will be “boatloads of value for our users and industry.” Microsoft CEO Steve Ballmer says the Yahoo deal gives Bing the scale to compete.

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