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Analysts: Microsoft Bing a good start, but no game changer
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Microsoft's new search engine, Bing, will help the company gain some search share against Google and has features that users will find helpful, but it is in no way a quick fix for the company's poor position in the search market, analysts said. As expected, on Thursday Microsoft revealed a rebranded and expanded search engine, which it's promoting as a "decision engine" aimed at helping people better organize search information and find what they're looking for more quickly. The news came after months of speculation about what Microsoft would call its next iteration of Live Search and what new features it would have.
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