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Media Companies Help Promote Laptop Project
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After a rocky beginning, the nonprofit group One Laptop Per Child thinks an advertising campaign will give a lift to the organization’s effort to place low-cost laptops in the hands of children in developing nations. About 500,000 of the group’s light and rugged machines are being used in 31 countries, including Afghanistan, Cambodia, Ethiopia, Iraq, Lebanon, Peru, Rwanda and Uruguay. But the cost of the laptops, at less than $200 each, has been prohibitively high for many countries,and the number of laptops distributed has fallen short of early projections.
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